The ‘SkyDive for Rhinos’ Campaign grew into the largest and most successful public fund raising and awareness campaign for South Africa’s endangered Rhinos, and became the largest concerted effort for a good cause in South African skydiving history.
The campaign saw five events in five provinces over two months, with an additional sixth event being added due to popular demand. The campaign also received special permission to be included at the Margate, Virginia, and Africa Aerospace and Defence Airshows.
Numerous public figures, sporting stars, actors, actresses, models, television and radio personalities, presenters, schools, colleges, universities, pensioners, archaeologists, producers, DJs, artists, conservationists, Company Directors and CEOs participated, and three young men even skydived naked for the cause.
The campaign was featured in (and often on the front page of) local, provincial, and national newspapers (including the front page of the Sunday Times); in various magazines; in on-line blogs, websites, and e-newsletters; on numerous local, and several national radio stations; on national television; and live on SABC Morning / Weekend Live when SABC Sports presenter Vaylen Kirtley made a Tandem ‘SkyDive for Rhinos’ on World Rhino Day.
Close on R 7 Million was raised toward strategic Rhino anti-poaching efforts in South Africa.