Continuing our relationship with Fidelity and Arnold Boston, we created this campaign to launch their new financial software to consumers.
By embracing the research, we were able to dive into the intricacies of the complex technology. Our team took the time to truly understand the product and developed creative concepts that mix live action and infographics to deliver a clearly understandable message, delivered by real Fidelity employees. After creating and producing the broadcast package, we provided art and design assets for Fidelity's in-house creative team to use in their print campaign.
More info at eyeballnyc.com/#/work/view_all/fidelity_campaign