Production By: producerNY and Visual Comforts
Client: Brooklyn Nets
Executive Producer: Ali Hashemi
Director: Michael Wiehart
Eye-popping animations featuring the words “Hello Brooklyn” in several languages and the Nets classic shield were created and then projected onto building surfaces throughout the borough to achieve thousands of impressions. Two animations were created, one that seeded the logo and colors of the team for a three-day period and a final reveal animation that included the team’s new identity on the day of the launch.