The piece is designed to be experienced live in a controlled environment where sound and vision are bright and loud.


The Importance of Kinection is a visual code project developed by Amnesia | Razorfish and Rhys Turner.

We were asked by TEDx organising team to create a visual stimulus video piece for the 2012 TEDx conference from 26th-27th May 2012.

Instead of a traditional approach to video making we decided to take our inspiration from the people attending the TEDx Sydney conference.

We based our creative on the insight that while people know TED for the brilliant and amazing talks they often overlook the importance of connecting with people outside of the auditorium in the open foyer areas.

From 7:00am to 9:30am we captured 3D point-cloud data of TEDx guests in the foyer and overflow area.
From 9:30am - 2:00pm we edited this data and created out narrative around the importance of kinection (connection).
4:30pm we presented the finished video to the TEDx Sydney 2012 audience.
It is based on open source code and is available under the creative commons license for anyone who wants to create with it. We created this piece with it, what can you do with where we left off?

(I'll update with a link to the code in the next few days, in the meantime just leave a comment and I'll get it to you)

We are currently wanting to develop live installation version which we can install into an exhibition space.
If you would like to contribute to making this a reality and have skills in visual code please get in touch.

A big thanks to:
Visual Code by Rhys Turner
Creative Direction by Jay Morgan
Produced by Meghan Petersen
Sound Design & editing by James Ashbolt
3D point clouds by Random & Anonymous TEDx Sydney guests

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