Newsies was a movie in the early nineties with Christian Bale that has a cult following. On March 15th the Newsies the musical opened on Broadway in NYC and Serino Coyne tapped me to shoot the advertising for Disney. My first musical and I had an absolute ball. Let me tell you the dancers from the production took great direction and could leap higher than many of the NBA stars I've worked with. They garnered Choreographer, Christopher Gattelli a Tony award for best Choreography. The Wall Street Journal wrote an article titled Culture City: The Jump That Saved a Season - WSJ.com about Gattelli, the remarkable choreography and the marketing photo. online.wsj.com/article/SB10001424052702304050304577374243401040090.html
The images were utilized in TV commercials, print advertising and the front of house of the Nederlander theater on 40th st.
Photos by Monte Isom monteisom.com
Grooming: Elizabeth Yoon
Digital Tech: Travis Drennen
Photo Assistants: Jon Veleas, Trevor Reid, Jeremy Guo
Producer: Alanda Fellows
Agency: Serino Coyne
ECD: Joe Alesi
Art Director: David Molina
Choreographer: Christopher Gattelli, 2012 Tony Award winner for best Choreography.
Video Editor: Jacquelyn Lobel