Ponsonby is the suburb in which I live in Auckland, New Zealand. Ponsonby has undergone gentrification since the 1980s. Back in the 50s and 60s, Ponsonby was considered the slum of Auckland. State houses lined the streets and lower economic groups lived in the area. It’s residence were mainly Pacific Islanders and immigrants, along with a large gay and lesbian community.
Now, Ponsonby has become more exclusive. Home to high end fashion houses and many popular bars and restaurants that people go to, purely to be ‘seen’. Today, Ponsonby is considered a creative, trendy and alternative place to live. The residences come from the middle to upper class, although you will still find the Occasional flat where students and young professionals pay crimminal amounts in an attempt at keeping up with the lavish lifestyle. A strong emphasis on the gay community is still present, as expressing and acceptping your sexuality is progressing in todays society.
In this video I wanted to expose the changes in value, the transformation in housing, from the run down state housing, to the highly sort after restored villas. Ponsonby is now an expensive place to live.
The first part of the video shows the visual change in housing, following through to footage from Ponsonby Road. The song choice ‘Let the drummer kick’ is crucial in reinforcing the underlying meanings I personally believe surrounding Ponsonby’ as a suburb. The images match up with the lyrics to some degree, and act as subtle metaphors.
There is good and the bad about the Gentrification of Ponsonby, and this video shows my personal view.
In 2mins I have created a visual story of where I call home in the world.