Fashion houses can’t invite everyone to their catwalk shows so how can brands engage a wider audience and offer them an authentic experience?
“Virtually There” – Combining the platform with a brand we propose that YouLive build physical catwalks in several locations around a specific city to create the buzz of a major fashion week. i.e Paris fashion week comes to Stockholm.
The audience will be able to engage with the show like never before:
A 360 degree view equivalent or better than an actual front row seat
The opportunity to take photographs and post straight to blogs
The ability to interact with the bespoke animations designed specially for each range
The chance to earn a goodie bags (special offers, merchandise, look books)
The opportunity to view the show through the selected YouLive ambassadors eyes