Working with Saatchi on the Pillsbury "Sweet Moments" campaign, we were asked to bring the product packaging to life with our unique flair.
Building on the branding used in Pillsbury's packaging and given free artistic license, our task was to evoke both decadence and purity. We achieved this by combining live-action swirling chocolate with a childlike world of white paper craft cutouts and adding animated the birds inspired by the original package design.
Earlier, we had been tasked with extending the Pillsbury brand into a custom CG bumper for SciFi Channel.
More info at eyeballnyc.com/#/work/view_all/pillsbury_sweetmoments