Manija built up to the launch of their new chocolate: they started out by helping people "beat the boredom" with fun online activities, like casting a vote to elect Lithuania's most boring pop culture star. But for one special promotion, Manija asked us to create a new and super-entertaining game in a public square. Being part of a huge crowd at night, all launching balls at moving targets on a giant interactive screen, seemed like a really good way to beat boredom! Another exciting element? This installation was the first of its kind, drawing many journalists to come out and mingle with the enthusiastic crowd.

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