Process Creative and Toyota partnered to tell the story of one family that won The Camry Effect giveaway contest. With a simple interview and spending the day with Buddy and Carrie Orr, we fell in love with this family, and developed a joy for their winning. Process Creative showed a glimpse into the lives of these winners, and how the Camry changed their life. See more Camry Effect stories and create your own, here.
Disciplines: Ideation . Direction . Production . Cinematography . Editorial . Animation . Music Curation . Sound Design .
Credits: Agency- Saatchi&Saatchi . Creative Director- Andre LeMasurier . Producer- Annie Porter . Senior Creative- Kimberley Ragan .