This video was designed for a live event in LA, to be played on a plasma screen. However, we created the project files to be modular, and reusable for multiple formats.
For this project, NextBook gave us the challenge of working with text for their new releases.
Because we had to work with so much text, we hand animated each frame to create a high definition experience, while keeping all the text present, readable, and comprehensible.
Thanks to Rob Moon for the handsome design + the great animation help