Maria Abrantes de Sousa
"The value of Face-to-Face events in the era of Facebook"
While our connections with professional, business, social and family contacts multiply on-line, the growing contingent of telecommuting and freelance workers face risks of isolation and professional marketing challenges, in order to become part of successful project teams and to reap the benefits of joining forces for the truly great causes which promise the greatest impact and the best rewards.
Integrating face-to-face events, including the intangible but real values of socializing, within the context of marketing and promotion in the pervasive virtual networks is a key component of successful conferences.
• Special needs of the growing numbers of telecommuting and freelance workers
• Advantages and disadvantages of face-to-face and electronic communications
• Why continue to attend conferences and professional events
• Not are conferences are alike – where’s the value