Colombia. A population of 44 million. High levels of poverty and mendicity.
World Vision’s labor differs from that of other foundations. The donations received through te recognized “Child Sponsorship” and other ways to give are invested in the most destitute communities, so children can be where they ought to (learning, with their families...)
In order to tell Colombians what we do, we placed instalations in the main cities, which reproduce street begging conditions, save for one detail: the child is missing. In this place stands a QR code that links us to a video of the child studying (actual child, actual school) and gives us the option to share or donate.