SloMo is a slow motion video installation at the new M7 building in Stockholm, where passers by are invited to record a three second video clip. Instantaneously, the clip is converted to a 30 second slow motion video portrait that is streamed to screens around the building.
By continuously streaming the video portraits, SloMo gives the building a memory of the people that have passed through the space, inviting self reflection and play from new authors. The piece is a stimulating, provocative reflection on the role of the moving image in public space and the changing nature of video in the YouTube era. Video no longer stands as a truth or as narrative but as conversational fragments and observations of people..
SloMo transforms the entrance into a casual performance and viewing space with people sitting and standing watching their friends and colleagues perform: either live, or in slow motion on the screens. The live performance space provides a surprisingly intimate 'bubble' within the public arena: the lights and eye of the camera inviting ever more creative and crazy experimentation. The work becomes both a focal point for authorship and consumption as well as a story space for the residents and building.
With Slomo, slow motion video leaves the high end production studio to change the way slow motion and video is perceived in public space.
The work was created by the Interactive Institute's John Paul Bichard and Magnus Jonsson: commissioned by Atrium Ljungberg in collaboration with the residents of the M7 building and Nacka Kommun. M7 is a new educational building that brings together creative and innovative schools that range from music to circus to young entrepeneurship. The school is a result of the visionary social development policies of both the developers and the local authority.
Interactive Institute has lead the way internationally in the field of interactive art and design research for the past 10 years. A Swedish experimental IT-research institute which creates results through combining art, design and technology. The institute consists of different research groups or studios, which have a unique orientation. The result is a rich mix of interdisciplinary practice, creating new results and ways of working.
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