A short viral campaign for the Acme show, a show orientated around design from the design of the black cab, to elements of design we all see around us. The shows slogan is "Everything is Designed". The viral campaign plays on the name Acme which has strong links with the Roadrunner cartoons. The narrative of the viral uses elements from roadrunner to promote the slogan "everything is designed". In order to create the everything fuse wire, gunpowder was made and then coated in string.