This is a 30 second spot we put together for the Saranac Project. Shot, edited and animated entirely by me. Most people notice the water moving on the label but not the trees waving in time with the fire blaze.
We shot this from my kitchen looking out onto my fire escape. The fire escape was vary narrow, less than 2 feet wide.
Our idea was to pull Saranac away from all of their Adirondack themed promotional pieces and look more at their urban demo. The two characters in the scene, myself and one Mike Perkins, both being avid Saranc drinkers and urban dwellers don't often make it up to the 'daks but we still drink the beer. We find this to be true for a lot of our friends.