In collaboration with Coca-Cola for Father's Day 2012, we wanted to share a deeper look into the motivation behind our latest film "The Perfectionist."

This "Behind The Story" perspective serves as a reflection of photographer/filmmaker Joey L's early success, all of which comes from Joey's biggest inspiration; his own father, George Lawrence.

This Father’s Day, share how your dad has inspired your life.


For more information about this film, please check out Joey L's initial blog post below:

Production Company/Creative Collective: Variable

Directors: Joey L & Jonathan Bregel
Cinematographer: Khalid Mohtaseb
Producer: Tyler Ginter

Original Score:
Mike McFadden - "Get It Together"
Mike's Facebook Page:

Motion Graphics:
Maha Mohtaseb

Take a look at Joey and George's work:


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