NEW LIFE HORBELEV, is a social experiment based in the village of Horbelev in Denmark. The project is a commission by the public art festival TUMULT.
NEW LIFE HORBELEV began in the spring of 2010, when Wooloo contacted Nordøstfalsters Fremtids-forening (the Northeast Falster Future Association), a joint stock company set up by Horbelev citizens to create new life in their small village, which is threatened with economic and social decline. After considering proposals for various forms of co-operation, Wooloo and the village’s inhabitants decided to erect a sculpture in Horbelev together. In return for the villagers’ efforts, Wooloo is investing its construction budget in the association.
From August 14th to 21st, 2010, all participating households in Horbelev stopped watching TV at home. Instead, the families met up with Wooloo to jointly build a gigantic sculpture forming the words “NEW LIFE HORBELEV” in the center of the village, using old pallets, discarded planks, and whatever else they could find in barns and garages. When the sculpture stood completed— built only with free, local materials—it had spaces for all the TVs belonging to the participating households. Installed in the sculpture for the following week, the many screens displayed portraits, created by Wooloo, of the villagers, and of their opinions about collectivity and change.
This project was recently exhibited at ASI Art Museum in Reykyavik as part of the visual arts program in Reykyavik's Arts Festival 2012. Every piece of furniture, especially the TV, used for the exhibit is owned by ASI's chief director, thus emphasizing the private-to-public participation.
The New Life Horbelev film is currently being shown at the Survival Kit Art Festival, Latvian Centre for Contemporary Art.