On February 1, 2012 The National Association of Black Journalists, Syracuse University chapter (NABJ-SU) hosted Steve Stoute, media mogul and author of The Tanning of America. He is currently the CEO & founder of the influential branding and marketing firm Translation based in New York, NY.

Stoute engaged in an in depth conversation moderated by NABJ SU member Troy James, discussing his experiences as a music executive as well as his transition into an advertising/branding pro. In addition, Stoute also familiarize students with his compelling new book, The Tanning of America.

Through his experience in the music industry and his extensive marketing skill set, Steve Stoute has developed a branding science that is the foundation behind the iconic McDonald’s “I’m Lovin It” campaign, the very successful S. Carter sneaker launch, and the MAC cosmetics campaign featuring Lady Gaga. His resume has included projects with Justin Timberlake, Jay Z, Lebron James and many other pop culture icons and celebrities.

Steve Stoute has broken boundaries by understanding urban culture and maintaining a balance between his insights and branding expertise. His successes as a music executive and advertising tycoon have propelled him to be one of the most influential leaders in pop culture. So sit back and enjoy a thought-provoking conversation.

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