In this new normal, every retail brand has had to adapt and pivot to meet some very new and complex business challenges. While always having a focus on speed, innovation, efficiency and the customer experience, leading brands must now accelerate digital and physical strategies and rapidly implement their plans. In this live webinar hosted by Bill Hanifin, CLMP from The Wise Marketer, Sean Claessen from Bond and Phil Rubin, CLMP from rDialogue, will join Lisa Regelman from Peet’s Coffee and Matt Warren from Panera Bread, in a lively and insightful discussion about their journey through the crisis and what the future looks like for consumers, employees, and the retail experience.
Key topics of discussion:
• Adapting the journey, messaging, and experience to meet new customer and employee needs
• How the crisis has reduced risk and accelerated innovation opportunities for brands
• How customer data-driven insights and analytics are key to driving results and impact
• The role that loyalty plays and the opportunities ahead to further engage customers