To launch HISTORY's first official original scripted series Hatfields & McCoys, we completely revamped the network's ID's, promo snipes, and on air messaging. Using a new glossy treatment and a fresh animation approach for Propel (a logo element we created for HISTORY in 2008), information flies, spins, and flips on screen. The result is an all new, branded look for the channel's messaging. In addition, we created a fullscreen HISTORY Original Story ID to tag and announce the initiative. These graphics plus some Integrated marketing pieces for Hatfields debuted together on Memorial Day 2012.