I was lucky enough to work with and interview the creators of the Greater Building Society's "Greater Moments" commercial. This 'making of' gives you a bit more insight into how the ad was made and the ideas behind it. We speak to Peta Davies, head of marketing at Greater Building Society, creative director Joe from LOUD agency, director Scott from the Jungleboys production company and DOP Danny Ruhlmann ASC. I roamed the set with the Canon 60D, the 17-85mm Canon lens, the rode videomic pro, a monopod and a tripod grabbing what I could as the day unfolded.
See full commercial here