Project - Prepaid Ping Race
Client - Vodafone
Agency - ACHTUNG!
Date - october 2010
My part - animation lead
Vodafone Netherlands wanted to spread the word that having a prepaid phone, didn’t mean you had no possibility to get a smartphone with 3G internet. So we thought of a simple and fun game to approach our target audience: youngsters between 16 en 25 on the Dutch version of facebook ‘Hyves’ . Challenge them in what they are best: speed texting! Together with 3 other players you have to get the best score of the day to win a brand new BlackBerry for every winning team member.
I was in charge of the animation style. Guiding a 3D artist how the character should move and behave (writing slow or quickly, making errors, passing the phone to your next team member).
To make the character more personalized, we used their profile picture. Together with a technical party i developed a way to transform their behavior from after effects animation to script that can be used dynamically in the game to give it a richer feeling.
Since the game is a relay race, you are waiting more then you can actually play. To keep the other players well informed we created an information panel below where you can find the specs of the game: how are my teammates doing and are we still ahead of the fastest day-time.