Project - Fanwagen
Client - Volkswagen
Agency - ACHTUNG!
Date - november 2011
Volkswagen is the most-loved car brand in the Netherlands. But not on Facebook...
Our task was to make the brand as loved on facebook as it was in real life. We started from the simple fact that Volkswagen and facebook actually share the same social principal: Getting people together. So we asked our fans to choose between the icons: The Beetle or the Camper van. The fans had to put on their working gloves and help us build the most social version: The Fanwagen.
Further developing the interaction part of the concept en the storytelling of the new social features. Since production time was short we had to be smart what we should but even as import how we shoot it. Creating storyboards in which we could see how the efficiently shoot and reuse parts of pan-animations.
On set I leaded the photographer and model maker to efficiently run the whole shoot so I could bring all the special features to live. In post I created with a small team the animations usable for the facebook campaign site.
The showcase video: vimeo.com/enzogreco/fanwagencasevideo
The making of the Fanwagen stop motion: vimeo.com/enzogreco/fanwagenmakingof