This is a 5-part interview. Don't miss the other clips! / Every year we hear about more ways to measure advertising campaign performance. But which tools are the right ones, and should we be measuring the same metrics we were 2-3 years ago? How should marketers be leveraging data-driven insights to assess, plan, and allocate budget across channels, publishers, and ads? iMedia's Bethany Simpson spoke with Future U.S. chief operating officer Rachelle Considine about ways brands and agencies are measuring ROI, as well as new tools and services available to assess performance. / See iMediaConnection.com for more.