From its origins just across the Allegheny River in Tidioute, PA, in the late 1800s, to its present-day manufacturing plant in Olean, NY, KA-BAR has consistently made some of the best hunting, survival and sporting knives in the world. The KA-BAR name became famous during WWII when its Fighting Utility Knife became standard issue for Marines shipping out to the South Pacific; the knife’s performance in the battle for Guadalcanal cemented the legacy of KA-BAR.
The company may be more than a century old, but its emerging marketing philosophy is (if you’ll forgive the pun) cutting edge: No more old media, just badass branded entertainment for the Web.
Enter Common Machine. KA-BAR asked us for an overview video that touched on the brand’s 100-plus-year history, its commitment to making high quality knives here in the USA and the range of knives in its product line.
We’re proud to present what has become known within the company as “Episode One.”
We think it’s right on point.
Produced and Directed by: Brett O'Bourke
Shot and Edited by: Jorge Rubiera
Music: Jorge Rubiera, Max Johnston, Edward Adamas