Question: Create the online campaign around the new Heineken ad ‘The Entrance’.

Insight: The campaign was about a legendary guy making an entrance at a party. Let’s make him even more legendary by creating backstories with the guests of the party.

Concept: We made an interactive ad on facebook that allowed you to explore various backstories.

Damage: The campaign was instrumental in growing the facebook fan base of the brand, and won a Cannes Lion.

Role: We created the concept, the scripts, supervised the shoot, the edit and the facebook implementation.

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