Project - Hot Weer
Client - Chocomel
Agency - ACHTUNG!
Date - november 2008
Link - chocomel.nl/noodweer/
////ABOUT THE CAMPAIGN
To promote Chocomel's new product (hot chocolatmilk for Senseo) we created the campaign 'Wat een Hot weer'. Everyone who encounters the horrific Dutch winter weather should treat themselves on a nice warm cup of chocolat milk.
In the online version you could send your friends an alarming weather report warning them to stay inside. Using the biggest weather-site as a cover up the viewer would see a totally 'weather-damaged' website. From this point on they could order a free test-set of the new product.
Creating the rough weather feeling on the send-a-friend-page.