Whether it’s customer concerns, user-generated ideas, or employee engagement, Starbucks uses interactive digital platforms to keep people looped in – and turned on to the still relevant, still pioneering coffee brand. Adam Brotman, Chief Digital Officer at Starbucks, shares the bid idea in conversation with Mick McConnell, Director of Client Services at Interbrand.
Adam Brotman on communicating our values in a post-digital world
Adam speaks about using digital to tell the Starbucks’ story and about using their global footprint for good with initiatives like Create Jobs for USA.
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