Whether it’s customer concerns, user-generated ideas, or employee engagement, Starbucks uses interactive digital platforms to keep people looped in – and turned on to the still relevant, still pioneering coffee brand. Adam Brotman, Chief Digital Officer at Starbucks, shares the bid idea in conversation with Mick McConnell, Director of Client Services at Interbrand.
Adam Brotman on measuring digital experiences
Adam speaks about integrating digital experiences into the store beyond Wi-Fi access – including digital wallets and mobile payments. Adam also talks about how the coffee giant measures return on investment for digital efforts and Starbucks Digital Ventures.