The Broadcast Film Critics Association annually hosts the CCMAs to honor outstanding cinematic achievement. It's the first award show of the season and one of the most respected; it draws a who's who of A-list Hollywood talent, making it a tent pole show for Vh1.
The brief from Creative Director Joan Raspo at Vh1 was to give the package a bold sophistication, using Op-Art as a stepping off point. We jumped at the chance to work with such a minimal and abstract aesthetic. Our challenge was to imbue abstract patterns with meaning and purpose, giving each category a clever twist in order to make the package memorable.
Our design rippled out into a new logo, a variety of on-air graphics, giant LED screen elements, on-air promos and digital branding.
Design + Animation: Gretel
Sound Design: Echolab
Typeface: Helvetica Neue