Missouri Department of Transportation (MoDOT) safety division was tasked to decrease the number of deaths on the state's roadways. Buckle Up Phone Down (BUPD) addresses seat belt use and distracted driving with one program. What makes BUPD innovative is the challenge aspect. Buckle Up Phone Down is a partnership between the Missouri Department of Transportation and the Missouri Coalition for Roadway Safety, which includes Boonslick Regional Planning Commission in Warrenton, MO. This interview with Executive Director Chad Eggen and Planner Krishna Kunapareddy provides an overview of Buckle Up Phone Down and its impacts.