"The Future of Corporate and Association Meetings"
Convention 2020 is a global study focusing on the future of business events. In this fast paced session, Project Director Rohit Talwar will share the findings of the latest project research on the future of association and corporate events. Participants will learn about the key drivers of change and the implications for how the design of association and corporate events could evolve in the coming years. Topics to be explored include event marketing, cocreation, learning
design, pricing and financial models, developing ancillary revenue streams, hybrid meetings, measurement and the role of technology.