With 900 million fans, Facebook is the ultimate venue for brands to interact with their fans and customers. But how do companies scale their engagement across thousands or millions of audience members with a handful of community managers? And how do brands measure the impact of their Facebook content, pages and posts?
In this webinar, you'll learn how to gain insight into your brand's social performance, within Facebook and beyond.
+ How to measure your brand's Facebook interactions.
+ How to make sense of the metrics, including Virality, PTAT, and Post Reach.
+ How to correlate your content performance with brand performance across social programs.
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