Interbrand's Daniel Diez in conversation with Jeff Mancini on the inspiration for IQ’s digital issue
Interbrand IQ is a digital and print experience that aims to illuminate the ideas and issues that are driving the art and science of brand forward.
Today, digital is not just another channel or a ‘bolt-on’; it is fundamental to who brands are. There is no longer such a thing as a stand-alone digital strategy. Digital needs to be an integral part of a holistic brand strategy fit for the world we live in - a world where the majority of brand experiences are, or soon will be, digital or digitally enhanced.