Nissan is working to up-shift its approach to innovation from a purely technological one that focuses narrowly on the vehicles themselves, to a customer-centric style that’s calibrated to the engine of the zeitgeist. Jeff Mancini caught up with DeLu Jackson, Global Head of Digital Marketing and Social Media for Nissan.

DeLu Jackson on digital trends and experiences
DeLu talks about the digital experience that changed his world and his point of view on brand strategy through the lens of digital.

interbrandiq.com

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