For Sam Zellner, Executive Director of Innovation at AT&T, the best new ideas don’t come in a momentary flash of brilliance. Instead they are living, breathing things, cultivated by a devoted team, nurtured by a community and culture, and tested in the world to gauge their worth. Zellner talks with Interbrand’s Jeff Mancini about the unique culture of innovation he’s helping to manage at AT&T and the new processes they’ve put in place to turn ideas into truly useful technology.
Sam Zellner on delivering on Rethink Possible and activating innovation across a global organization
Sam shares how innovation is being realized across AT&T at all levels of the organization, helping to deliver on their brand promise of Rethink Possible.