deSingel is a multi-disciplinary cultural institution and international arts campus based in Antwerp, Belgium. We’ve been working with deSingel since 2006 and the collaboration is still going strong: they asked us to design their new seasonal promotional brochure, poster and this movie that requiered to feature the name of all participating artists.
The philosophy of deSingel is very similar to ours. They are not specialized in one particular field but in many: theatre, dance, music and architecture.
As a contemporary and internationally oriented arts campus, their intention is to “push” creativity and innovation as well as bringing performing artists and audiences together in a climate of critical reflection.
deSingel is not just any art-house. Thanks to the expansion of their campus with the new building, they have grown into a place of many places, a bubbly art-metropolis, a platform for national and international talent; a place where grandeur and adventure meet.
That’s why we gave their most fundamental graphic building blocks, their pictograms, a 3D-look by pushing them up in the air and thus creating deSingel Art City, a unique place to wander around, to discover and be discovered.
To correspond with the new design, an additional colour palette was created. It also represents the existing variety of activities and influences.
Through our work, the main idea was to visualise the exploration of this fantastic city of deSingel.