the national grid gallery is more then just a warehouse with funky exposed orange ventilation systems, it's a place where ideas don’t get put on the shelf they get brought to the table, coincidently a pool table doubling as a conference table, or idea table (we dare you to write a better sentence that has table in it that many times). lhp recently asked tng's resident creative brains to revamp our website and brand image.
revamp? pffft! they created the heck out of it. the conversation went a little something like this (over beers in the carpark of course)…
tng boss man: little hobo project is cool. full stop. you’re not really like anything else out there… so we can’t really make a website like anything else out there…
little hobo: ok…
tng boss man: So what I was thinking was…why don’t we actually build it… out of sticks and rope and…
that conversation went on to plans to take over the world. all in all, that’s how it works, get an idea, talk it over with a mate that’s got a creative brain so big they don’t have space for ego, and really cool things happen.
then we realized, no one has ever done this before… or not that we could find. so lets get good ol’ collective member muz in from sprout daily & document this shiz!
that conversation went a little like this…(over beers at sprout daily and surfing world’s local love event in manly of course)
little hobo: Heya Muz, I know tomorrow is gonna be a hot day and you’d rather be at the beach but….I was wondering if I could steal you to come shoot something cool…
muz: something cool you say?
little hobo: Well, the national grid is building our new website, actually building it, and we just must document it, cause this is so frickin cool!
muz: well yeah tats, for little hobo project and the national grid…i’d leave the beach and come shoot something cool for sure.
littlehoboproject.com was created by the national grid
something pretty good: produced by little hobo project
cinematography by murray fraser (sprout daily)
edited by tatianna k alpert (little hobo project)
song: tattoo by fatboy slim
read writeup on sprout daily: daily.sproutdaily.com/?p=4319