The Lion Deck establishes the GRO Project's growing presence within national retailer BC Surf & Sport by fusing GRO’s digital artistry with the hard goods expertise of BC. The Hand Crafted Quality summer collection features assorted graphic tee’s priming customers for the dynamic portion of the line set to drop this Fall / Winter.

The video follows BC Manager, Joey Jansen, capturing his assembly ritual and passion behind a true active skate lifestyle. BC continually cultivates strong athletes as well as savvy streetwear aficionados by supporting the lifestyles of their employee’s and the brands that they carry.

You can find the Lion Deck along with with the Hand Crafted Quality products at all participating BC Surf & Sport locations across Colorado & Utah.

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Filmed by Thomas Evans // Detour Art Studio

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