So your brand has millions of followers on Facebook, Twitter and other social channels. Great, now what? How do you keep them engaged? That’s what Starbucks tasked us with. We delivered SRCH.
To create SRCH, we teamed them up with another social media maverick, Lady Gaga to produce a social scavenger hunt that had players following clue trails filled with cerebral puzzles, cryptic messages and digital clues. To reach the end of the trails, SRCH had players visiting blogs and social channels along with Starbucks and Lady Gaga digital properties. Here they put their math, logic, and pop culture thinking caps on in an effort to win great Starbucks and Lady Gaga related prizes.
