The premier association of investment professionals around the world, CFA Institute sets high standards for its charterholders' credentials and ethics. The CFA Institute needed to establish its own clear identity for its diverse societies and publications, one separate from its primary CFA Charter program.
CFA Institute's new visual identity unifies seven lined segments suggesting the seven continents. The design visually implies dynamic movement both inward and outwards: the inflow of ideas from the worldwide membership community, and the programs and activities flowing out of a central core.
Motion graphics developed by Thornberg & Forester