Diesel & SuperHeroes Amsterdam present, The Art of Color. Here's a short teasing demo of the website: an interactive exhibition depicting coloring art installations, which are as ‘Fresh & Bright’ as the colors featured in the new Diesel Fresh & Bright underwear collection.

The exhibition is composed of three installations exploring the nature of underwear’s relationship to masculinity – it’s the ultimate tangram for the candy boys. Licking Lollipops give viewers a real taste of the Boxer Trunks in ‘Oh mother where art thou’. The Briefs are colored by a unicorn in ‘How she used to look at me’. Meanwhile Brainy Handroids take control over the Boxer Briefs in, ‘Your mind sprays tricks’.

Visit the interactive installation on diesel.com/freshandbright

Full credits:

Agency: SuperHeroes Amsterdam
Client: Diesel

Creative director: Rogier Vijverberg
Film direction: Ben&Julia

Concept: Gareth Broadbent, Silje Lian, Rogier Vijverberg
Copywriter: Gareth Broadbent
Art direction: Silje Lian, Ben&Julia Agency
Design: Nando Pawirodikromo
Motion graphics & motion design: David Schagerstrom, Fred Huergo
Sound design: Studio Xander
Producers: Severien Jansen, Django Weisz Blanchetta
Technical: Chris Noble-Partridge, Michael Vestergaard, Magic Bullet

Film production : Ben&Julia
Director of photography : Sten Mende
Camera assistant : Phillip Wölke
Gaffer : Brian Apteiker
Talent: Eric Morzaluk
Hair & Make up Artist: Cécilia Bourgueil 
Make up assistant: Florian Dattinger
PA: Caroline Menges & David Huckert
Studio: Almost Berlin

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