MTV Summer Of Scares - 45 Sec Promo

Ever wondered what Reality TV would be like if made by 90s horror directors?

No? Well TOO BAD!

MTV has recently started showing films, so we wanted to do something that felt fun, on-brand and set us apart from other broadcasters.

This resulting slot was up 139% YoY.

Scream got +555% and Scream 2 landed +401%.

Voiceover: Andrew Maxwell

Graphics: Kelly Peters

Producer: Amber Preston

Creative Director of MTV: Kate Dunn