Online mens designer fashion store MR PORTER and basic cable giant USA Network partnered to present SUITS & STYLE, a fashion and lifestyle collaboration celebrating the June 14th return of the hit original series SUITS. “Inspired by the complimentary sensibilities of the SUITS and MR PORTER brands, SUITS & STYLE will bring their shared philosophy and sophisticated aesthetic to life through an innovative, multi-platform integration of fashion, technology, commerce and entertainment with an unmistakably modern point of view.”
The partnership kicked off June 6th, beginning with the launch of a dedicated microsite featuring original editorial content, photography, behind-the-scenes footage and exclusive interviews with SUITS stars Gabriel Macht and Patrick J. Adams. The site also offers readers the chance to win a $25,000 wardrobe on MR PORTER.
XA created a SUITS & STYLE Gallery in Manhattan’s Meatpacking District, a fashion show on New York City’s famed High Line, and an Army of Suitors on bikes in NYC, Chicago, LA and San Francisco to distribute a 20-page SUITS & STYLE edition of the MR PORTER POST.