Measuring impact is driving many agendas within HEIs. That an institution's web presence is important is uncontroversial; knowing how and why is more difficult to articulate. Maintaining quality; establishing adequate (if not ideal) resourcing; ensuring compliance; effective management of resources; communicating change; and many more demands illustrate why this necessary. But how do we achieve this, and who should do it?
Measurement underpins the information required for effective decision making. Progressing beyond launch and through to a sustainable life-cycle requires monitoring and review so that action is planned and appropriate. Dealing with changes in legislation - such as the requirement to declare and allow consent to cookies - creates significant problems for managers faced with cold starts to the need for an immediate response. How do we keep an eye on our website without losing the plot?
This talk uses examples from practice at LSE and other HEIs to demonstrate a measured a web presence, providing attendees with a model to adapt to their own setting.
Slides from this session are available at: http://www.slideshare.net/stephenemmott/measuring-impact-13382465
More information about IWMW12 is available at: http://iwmw.ukoln.ac.uk/iwmw2012/