Question: Devise a digital campaign around Heineken ‘The Date’ to engage the audience.
Insight: Any men can get a bit of help to ask someone on a date in a legendary way.
Concept: We created ‘Heineken Serenade’, a unique live event and Facebook app to ask someone out on a date with a bespoke song, performed by the band of ‘The Date’.
Damage: Millions of people tuned in to watch the live event on youtube, or send a serenade on Facebook. It became Heineken’s biggest global online effort so far.
Role: We conceived the concept, the live event and app, wrote the songs, supervised the various shoots and online platforms.