Sunny’s Diplomatic House is a privileged duty free shopping paradise based in Brussels. The Diplomatic House, which caters to the luxurious needs of thousands of diplomats stationed in Belgium, had already acquired quite some name and fame. Thanks to Design is Dead, it now has an equally exclusive brand identity and website.
To spread the message amongst the diplomatic target audience, we created a chic movie trailer-like viral. We flew in an entire film crew from the UK, took over the Middelheim park and acted like the stars that we are.

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