RETHINKING BBC MOBILE IN 8 DAYS
The BBC came to Hyper Island with a problem. With such a plethora of content, that aims to speak to every demographic and age group, how can they create a smooth and consistent experience for their users?
How might they use mobile as a navigation tool, making the transition between different content areas appear seamless and consistently BBC?
We proposed to find a solution that would both aid the discovery of new content for the user whilst allowing them to get closer to the content they already love. Our research unearthed the following insights:
1. BROADCASTING IS A PASSIVE BUT IMPORTANT MEDIA
The TV is the nation's favourite device. So rather than making it obsolete, we want to use digital to enrich people’s television experience.
2. CULTURE IS ABOUT PEOPLE
The world of television is inherently social. During our research, people recalled stories of shows captivating entire families; of programmes that were so ingrained into weekly routines they shaped and dominated conversations back at the work place or in schools. We learnt that when people fall in love with BBC content, they are prepared to organise their lives around it. However, digital is changing the need to plan our lives around the content we want to see: we are now free to watch our favourite shows whenever we want. But the importance of social is ever present.
3. FICTION IS REAL
The characters we follow take on a life of their own, and are as real and as culturally influential as the writers who create them or the friends we share their stories with. So we wanted to create a space where conversations could take place around what happens on screen.
OUR FINAL SOLUTION
BBC Bridge connects you with others, forming relationships that allow you to be repeatedly inspired by friends and those who create the content you love. It connects all your devices, letting you plan on mobile and enjoy on your TV; enforcing the idea that the BBC is one experience that can be enjoyed over four screens. All BBC content is united, so that our users can discover news apps, games, articles and profiles during one seamless journey.
Four screens, one experience.
BBC, tailored to you.
Marco Lemcke (Creative: @Marco_Lemcke), Kate Hollowood (Creative @Katehollowood), Katie Finney (Producer: @KatieRFinney), Jake Attree (Creative: @JakeAttree) and Richard Trovatten (Creative Strategist: @rtrovatten)
Ps. we're currently all on the lookout for three month fall-internships as part of our Digital Media Management masters at Hyper Island Manchester.