We were asked to create a multi-platform marketing campaign for State Farm aimed at a more youthful and urban demographic.
We teamed with Sanders\Wingo to create a family of broadcast commercials, web and digital marketing assets. By using street slang and synonyms, the campaign became a fun play-on-words. The type was designed for maximum personality and partnered with strong photography in a confident, humorous and unexpected approach to selling insurance. In an industry that is often perceived as stuffy, we created a campaign that truly stands out.
More info at eyeballnyc.com/#/work/view_all/statefarm_campaign